http://www.youtube.com/watch?v=vtP-S9OS0o0
Summary: This commercial for Allstate is supposed to portray the dangers of the road and why one should have insurance. In a comedic way, Allstate portrays mayhem or danger as a man named Mayhem. In this particular commercial, Mayhem is a young teenaged-girl driver who is "emotionally compromised". Because her friend kissed a boy she likes, she loses control of a car and runs into another car. The other car is meant to represent the viewer, and that mayhem like the girl could occur in their own life. "Mayhem is everywhere" is used in the commercial to make a viewer realize that they need insurance, because accident are unescapable in our world.
Context: This commercial applies mostly to current American society and generalizations that have been made about teenaged girls. Because accidents (especially on the road) occur for many different reasons, this advertisement focuses on a single, humorous reason for an accident. It also represents how an accident can happen at any time, for any reason. Because of this it is a good idea to get car insurance.
Source: This is an advertisement for the insurance company Allstate. Because most advertisements are biased, you obviously cannot assume that the advertisement is presenting correct information. The commercial was also supposed to be humorous, and focuses little on establishing creditability.
Purpose: The purpose of this advertisement was to convince people to buy Allstate car insurance. However I think that the commercial was more in making people laugh than making them immediately purchase Allstate's product.
Rhetorical Devices: This advertisement would not be funny to most people if they didn't have communal memory. The references of a teenaged girl would only make sense to someone that is aware of the generalizations made in the United States about teenagers. The commercial is also very logical, though. Because it points out that accidents happen all the time for ridiculous reasons (maybe not this one) it would only make sense to protect yourself and have insurance.
No comments:
Post a Comment