http://www.youtube.com/watch?v=idIU8Htava0
Summary: This commercial was for Dorito's chips. The commercial presents a man acting like an annoying bird; taking food from other people, attempting to fly, and squawking. The normal acting people around him are annoyed, obviously, and an onlooker asks men who the bird-man must work with what is wrong with him. They say that he acts that way when he wants Doritos, and they play tricks on him as if it happens all the time.
Source: This commercial is shown across the U.S on public television for the Doritos company. Doritos has made many funny advertisements like this. The commercial is not reliable at all, as no one would act the way the bird-man did. Also, the advertisement is very biased, as the company only wants people to buy their product, not present actual facts.
Context: The commercial was made for the Doritos brand, who wanted to show how much people love Doritos in a comical way. The exigence would be to sell their product, much like any other advertisement.
Purpose: The purpose of the advertisement is to show how good Doritos are that people go crazy when they do not have them, and then make people buy their product. The company also made the commercial funny, in order to catch the attention of an audience and make the advertisement memorable. The commercial accomplishes this purpose.
Rhetorical Devices: The commercial is very humorous, in order to make it memorable and make people want to buy the product. It also appeals to communal memory, because shows the actions of a pigeon or other pesky bird, and if someone did not know what these birds were like they would not understand the humor of the advertisement.
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