http://www.youtube.com/watch?v=hBQQ8rYFcu4
This advertisement was for Kay Jewelers and features a woman who is both a mother and wife kissing her children and showing love for them. There is a narration in the background explaining how much mothers do and how they care for their families. The narrator attempts to convince the audience to show that they care for their mother by buying her diamonds from Kay Jewelers.
This advertisement was obviously made by Kay Jewelers in order to appeal to audiences who watched TV and were children or husbands. The context of this advertisement was mothers and showing all of the wonderful things they do in order to appeal emotionally to viewers with memory of their own mothers and their love. The exigence for this commercial was that it was around the time of Mother's Day, therefor families would need to get presents for their mothers.
The purpose of this advertisement was to convince families to buy Kay Jewelry for their mothers and wives for Mother's Day. As stated above, the commercial clearly appeals to viewers emotion and memory of mothers. It also seems logical because the majority of women in America love diamonds, therefore a mother should love diamonds and a viewer should then buy their mother diamonds (syllogism). Kay Jewelers achieved their purpose to attempt to get viewers to buy their products, because they reached out to a wide variety of people watching television whom would have then went to Kay Jewelers.
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